Outback Proven, a new Australian-owned company, is joining the US overlanding market with the goal of providing the very best 4x4 equipment from “The Land Down Under”. Directors, Brad McCarthy of MAXTRAX and Rod Jackson of Kaymar 4WD Accessories have joined forces to create Outback Proven.
Brad McCarthy explains the logic behind the move. “We did an extensive tour through the Australian Outback last year with a few small Aussie 4WD equipment manufacturers, with the goal of getting professional images of our gear being used in real-world scenarios for use in our marketing. All of our products are Australian designed and made and we all regularly put them to the test on expeditions to the remote and challenging areas of Australia.”
“We were sitting around the campfire in the Simpson Desert one night and somehow got onto the topic of the American overlanding market. Each of us agreed that it’s difficult to make headway in the US individually, so a suggestion that we ‘team up’, to more effectively showcase the range of high quality Australian made 4x4 products to American overlanders was made. After all, if a 4WD product survives down here, it will cope with anything.” Everyone agreed, and Outback Proven was born.
At Outback Proven we are pleased to be offering the best products from the following Australian brands: Kaymar, MAXTRAX, Rhino Rack, Lightforce, Piranha, Long Range Automotive and Hema Maps, with others to follow.
Our goal is for Outback Proven to become “The place to go for quality Australian 4x4 equipment” in the United States.